Heroines Inc. Announces #Nomakeovertakeover Campaign To Unify Women In Celebrating Their Natural Beauty
HERoines Inc. (HERoinesInc.org) is a nonprofit organization providing
the tools to create more female leaders through workshops, seminars and
opportunities to connect with influential women. The organization is
hosting its second #NoMakeoverTakeover viral campaign on Wednesday,
March 29th, created to recognize Women's History Month with the goal
being to "empower HER." This no-makeup campaign is structured to
cultivate positive affirmations for and by women; by participating, the
women played a role in celebrating one another.
This campaign is
being run during the most precious month of the year that is the Women's
History Month. This campaign will help women to unify and empower. Each
no makeup photo will qualify as an entry to win a prize which is a
basket full of natural beauty goodies.
HERoines Inc. focuses on
the issues that modern-day women face, from love and representation in
the workplace to health and beauty. The organization's mission is to
educate "HER," broaden "HER" perspectives and ultimately empower "HER,"
with HERoines Inc. representatives providing the fundamentals for
excellence and success by way of conversations and workshops that focus
on growth. As HERoines Inc. founder Jolaubi Osho puts it, "We provide a
safe space for women to focus on different aspects of their lives, step
out of their comfort zones and prepare for greatness."
are interested to be a part of this amazing empowering campaign can
easily participate. All they will need to do is post a picture of
themselves without any makeup on March 29th between 12 PM EST/ 11AM PT
and 12AM EST/ 9PM PT. The women participating will need to use the
hashtags #NoMakeoverTakeover, #EmpowerHER, #HERoinesInc and #NoMakeUp.
Apart from using the hashtags, the women will need to tag the company to
ensure that their entry is counted. The profiles will need to be public
The first campaign in 2015 was supported by Tracy
Balan, celebrity hair stylist and host of Lifetime's Girlfriend
Intervention, Kimberly Perry from The Band Perry and Empire's Ta'Rhonda
Jones. According to Osho and HERoines representatives, over 200 ladies
posted, with Balan being quoted as saying, "As a beauty expert, I have
always stressed cosmetics are accessories and not necessities."
#NoMakeoverTakeover campaign was also bolstered by support from such
notables as Jenna Andrews, songwriter behind the hits for artists such
as Jessie J, while Ksyn Carson, actress and backup dancer for acts like
Beyoncé, 50 Cent, Kat De Luna and Alicia Keys, were quoted saying, "Even
though I love wearing makeup, I also love not wearing it; being
confident in one's natural beauty first is what makes you YOU. This is
something that took me most of my teenage years and a few of my adult
years to learn, but whether I'm walking around 'fresh-faced' or made-up,
I always walk with confidence because I worked hard to get here!"
conclusion, Balan had this to say about her involvement:
"#NoMakeOverTakeover is a concept that comes at a crucial time; it is
indeed needed now more than ever, because we live in a day and age when
natural beauty has taken a back seat to getting everything 'nipped' and
'tucked.' I have nieces, and hate to think that they don't feel pretty
enough...that they think they will have to visit a doctor to load up on
cosmetics to feel beautiful. I joined the HERoines campaign to show them
and other girls that they are naturally beautiful - that their
uniqueness is what the world is calling for.
"No one was born to be a Stepford Wife; we were born to look different and find commonality in our hearts, minds and souls."
About HERoines Inc.
HERoines Inc. is a nonprofit organization designed to promote the growth and self-development of women from all ethnic and cultural backgrounds, empowering them to fulfill their ultimate dreams. Founded in 2011, we have been helping women young and old live a standard quality of life by providing them with workshops, seminars, and tools to support and empower them to follow their specific goals and objectives. We connect women with who they are and help them embark on a journey of finding their true values.
For More Information about HERoines Inc.:
HERoines Inc. TV - www.youtube.com/HERoinesInc